Hold Your Head Up High Marketers...
I'm so excited about resurrecting an event we did back in 2003 called Accountability of Marketing. It was initially a marketing mix modeling conference, that turned ROMI, then evolved into the accountability theme. Pat Lapointe has accepted a role as chairperson and I couldnt be more thrilled. He is clearly the most well versed marketing analytics guy I have ever known in my entire life. I love the idea of bridging the gap between the CMO and CFO. I mean, whenever the economy tanks, marketing is the first to get cut! But why? This makes absolutely no sense at all. And data proves it. History proves it. But nothing changes. Cut cut cut. Justify, prove your value. To me, marketing is everything. Theres so many other places i would cut first. Talk about a self fulfilling prophecy. If marketers ruled the world this place would be way more cool and much more provocative and innovative. Thats my two cents anyway. http://www.ifmarketersruledtheworld.com/