Face2Face - a novel idea
The whole idea of this blog is really to celebrate the power of great conversation - and I had a great one recently with Doug Stone of Maddock Douglas. We're working on a project together and I was talking about how much I hate hearing such negativity towards the conference industry. There's someone who keeps talking about "the death of the industry". As Debbie Millman so elegantly pointed out at FUSE this year - "we are innately social creatures and so as humans we will always need to connect in person". Nothing will replace that. I loved Doug's example of when people used to say "the death of paper" when everything was moving online. There more types and styles of paper now than ever before - its growth has exploded. There are specialty paper stores and more options than ever. My other favorite example is when e-cards first came out and everyone said "the death of hallmark". No - the evolution of the card - recorded, branded, sounds - again - we are sensory creatures. And with the increasing concern over viruses - Hallmark's brand is one you can trust.