Caution: Do NOT try this at home... "Pie Genius"

I recently watched the movie Waitress with my family. In the movie, Kerri Russell is referred to by one of the other waitresses as a "pie genius". She has an uncanny ability to dream up and concoct the most interesting and delicious pies from the most unlikely combinations of ingredients. Fact is, she's remarkably talented and was trained by her mother (the original pie genius) for years to be able to deliver.

In the age of DIY with an abundance of tools, it's easy to think you can do everything yourself because technology has made it so easy for everyone, even the least technical folks to jump right in. Take market research - there's a ton of survey programs out there - anyone and everyone can field a study. But what about the analysis? Even more importantly - the translation of the analysis and the actioning of the results. That's where the genius part comes in. This years "The Market Research event" http://www.themarketresearchevent.com/ is the place where all the geniuses and genius hopefuls gather to exchange perspectives and ideas on anything and everything that is market research. For those dead set on DIY, theres sessions on that too - noone says not to do it - we're just saying get trained so you can make smarter decisions. Who knows - we might even serve some pie for dessert.